Telemarketing has been given a bad reputation by today’s endless calls that sound like scams, but it can still be a great business technique for insurance companies looking for new customers. Telemarketing is a great way to find those among businesses and individuals who are interested in your products and services. To get a better understanding of how telemarketing can help your insurance company, take a look at what telemarketing is and how it can benefit you.
What Is Telemarketing?
According to Neilson Marketing, the definition of telemarketing is a way to connect with potential customers to see if you offer a service they might be interested in. A telemarketer can establish those relationships simply over the phone and determine who might buy your insurance.
What Are the Benefits of Telemarketing?
Telemarketers provide an essential marketing service without taking up the time of your actual insurance agents. Once telemarketers have identified customers who seem interested in your insurance, an agent can then contact them with more information.
Agents should always follow up with a potential customer quickly after the telemarketer has established a connection. The individual on the other end of the line may forget they asked for a quote or have moved onto a different agency, and you don’t want to lose out on the new business.