Insurance email marketing is still the king among direct marketing channels today in the industry. More than 70% people have agreed that they prefer to be contacted via email about new offers and amendments in insurance policies. There is a 59% conversion traffic and lead generation rate that is a direct result from email marketing. With numbers such as these it is not surprising that the majority of insurance agencies are investing additional capital to strengthen their insurance email marketing strategy and campaigns.
However, just sending emails would not really serve any purpose unless they are specifically designed to generate leads, attract traffic and increase conversion rates. To do so, the emails needs to contain the right information, right language and right spacing (in terms of time gap).
To ensure that an email marketing campaign is successful you need to pay close attention to all aspects that pertain to your target audience. Some of the aspects that are critical in such a campaign are:
– ability to capture and hold the attention of the reader
– ability to get the client visit the website with an intent to buy
– ability to get the client want to know more about the insurance and the insurance provider (you)
– ability to raise enough interest for the reader to want to forward the email to others and thus create a viral marketing chain
Insurance email marketing can be one of your most powerful business generation tools, if it is use optimally.