3 Facts to Convince Your Customers to Buy Renters Insurance

3 Facts to Convince Your Customers to Buy Renters Insurance


Renters insurance is an undersold policy type in the United States. More people are renting than in the past, but most assume that because they don’t have expensive furniture or because the landlord has homeowners’ insurance, that they don’t require their own insurance. When your agency purchases wholesale renters insurance in Florida, there are three big facts you can give your customers to make them more likely to buy.

The first fact is that most renters policies come in under $15 a month. The amount of coverage you can get for your money makes it worthwhile. When someone tells you they can’t afford a renters insurance policy, remind them how affordable it is.

Next, remind them that a homeowner’s policy put in place by the landlord only covers the home itself for repairs and does not cover their individual belongings. If a natural disaster or robbery were to occur, your clients need their own coverage.

If disaster strikes, your customers should know that it costs almost $15,000 to replace everything in a one-bedroom apartment. Furniture, electronics and all their minutiae can really add up, despite thinking they have nothing of value. Most personal items are covered by a renters insurance policy for easy replacement.

If your agency buys wholesale renters insurance in Florida, there are several facts you can offer your clients to increase their likelihood of buying a policy from you. These three are the most important.

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